The Red Meat Industry Development Officer (IDO) project will be delivered by the TFGA working in collaboration with DPIPWE operating under a joint industry/government governance model.
The IDO will help set and implement actions from the Tasmanian Red Meat Industry Strategic Plan and lead a range of initiatives throughout the supply chain for the red meat industries.
The IDO will be responsible for all associated project communications, industry engagement and working with a red meat steering committee and all other tasks necessary to deliver this three-year project.
Red Meat Industry Development Officer – Elle Davis
“I look forward to exploring opportunities, leading initiatives and working closely with all stakeholders to elevate the Tasmanian Red Meat Industry. I encourage anyone who works within the red meat industry to contact me with their industry priorities going forward.”
Elle can be contacted directly on 0429 931 164.
Elle Davis is an Agricultural Scientist from Hobart, Tasmania. Elle has a keen passion for Tasmanian agriculture, agricultural advocacy and project management. She has held numerous positions across various agricultural sectors, most notably she has worked as a Policy Officer for the TFGA and a Soil Scientist/Environmental Consultant for GES.
In addition, Elle is President of the Young Agricultural Professional Network (YAPN) of Tasmania.
After completing a law degree at the Australian National University, Felicity pursued a career in policy development and regulatory frameworks for ten years. Returning to the family farm in Tasmania in 2013, some rogue cattle led to a romance across the boundary fence. She and her husband Mark now manage beef enterprises across property on Flinders Island and near Launceston.
Felicity juggles her family and farm responsibilities with volunteering as Chair of Farmsafe Australia. She is also Chair of the Tasmanian Biosecurity Advisory Committee. In 2019 she completed the Tasmanian Leaders I-Lead program and is a graduate of the Australian Institute of Company Directors’ Foundations of Directorship course.
Brett is an Angus cattle producer in the Derwent Valley and has been a Director on the TFGA Board. He was a member of the TFGA Meat Council for 14 years that included a 3-year term as chairman. He completed 2 terms as a Director of Cattle Council of Australia (CCA) and was the chair of their Finance Audit and Risk Committee for 3 years. In addition, he was a member of the CCA Research, Development, Adoption & Sustainability Committee for 6 years and Chair for 2 years.
Brett has been a Trustee of the Tasmanian Beef Industry Trust since 2008. He was also the inaugural Chairman of the Tasmanian Red Meat Industry Council that developed the Tasmanian Red Meat Industry Strategic Plan.
Brett graduated from the Australian Rural leadership Program in 2012. He undertook an MBA (Agricultural Innovation) with the University of Tasmania and graduated in 2015. Brett completed the Australian Institute of Company Directors, Company Directors Course in 2016.
He is currently Chair of the Cattle Disease Contingency Fund and is a Director of Farmers for Climate Action.
Cheryl is a Dairy Producer from Ringarooma. Industry positions include TasHerd Pty Ltd Director, past DairyTas Chairman.
Farmer Rep on various Dairy Australia – Dairy Moving forward Community of Interest and Steering Groups including Farm business management, Animal Welfare and NRM.
Also undertaken AICD Course and Marcus Oldham Rural Leadership Program.
Community Involvement includes Chairman Dorset Suicide Prevention Network that aims to raise community awareness around the factors contributing to suicide and increase knowledge to improve the mental health and wellbeing of Dorset residents. Cheryl has recently been recognised as the Dorset Citizen of the Year for this role that is key to bringing service providers and community together to provide assistance and resources to people at risk and their families. Cheryl is also on the Farmfeast committee, an annual event that brings the farming community together to socialise and connect with mental health providers. Over many years Chery has been involved in several Ringarooma Community Groups, as well as rural health and education advocacy.
Marcus is recognised as a top-quality butcher not only in Hobart but in Australia. Shortly after completing his apprenticeship, Marcus won the Australian Work Skills Competition in 1992-93 and participated in an Australian Meat and Livestock Corporation exchange to Japan in 1995. In 1997 Marcus became the 3rd generation to own and operate Vermey's Quality Meats. Vermey's supply meat to many of Hobart's best restaurants and customers who appreciate quality local meat. Marcus helps teach master classes with Rodney Dunn at the Agrarian Kitchen, featured on the Gourmet Farmer with Matt Evans and has assisted with preparation for important State dinners & trade nights at Government House. Marcus has been a member of the Australian Meat Industry Council (AMIC) for many years, on the AMIC Tasmanian State Retail Council for more than a decade, its Tasmanian Chair for 6 years and a Counsellor on the AMIC National Retail Council for over 6 years. Vermey's Quality Meats was awarded 'Best Retail Butcher in Tasmania' by AMIC in 2019. In 2020 Meat Livestock Australia named Marcus as one of Australia's top butchers and selected Vermey's to feature in their ‘Greatest Butcher On Your Block’ initiative. Marcus believes in supporting local farmers and supporting our local community.
Leanne Sherriff is a senior consultant at Pinion Advisory, where she has worked for the past 14 years.
Her formal training and core technical area of expertise is in environmental/natural resource management. However, she has developed a range of other skills and expertise during her time working as an agricultural consultant. Leanne has developed strong technical expertise in red meat production systems, particularly sheep production and grazing management and has a strong interest in improving sheep reproduction, with involvement in a number of projects over the years including Lifetime Ewe Management, leading the development of the Lambs Alive tool and currently project manager for the MLA-funded project unlocking the key to ewe survival. Leanne has extensive experience in designing and delivering extension and adoption programs ranging from small local events to major national projects, covering a range of subject matter (e.g. red meat production, fire management, climate change and GHG emissions from the livestock industry). Leanne coordinates or is involved in a number of national MLA projects, and has strong networks in the livestock industry across Australia. Leanne also has high level and practical understanding of the industry in Tasmania, living on a mixed farming property in northern Tasmania. She plays a key role in coordinating the main event of the Tasmanian red meat industry calendar, Red Meat Updates. Leanne is a graduate of the Tasmanian Leaders Program (2013) and currently sits on the management committee of NRM North. She will bring skills in sustainability, extension and adoption and R&D and wider industry networks to the red meat IDO steering committee.
Tas (Ian) Loane combines beef farming on King Island with advising producers (nationally) on soil carbon projects. He has an Advanced Diploma in Farm Management and is a graduate of the Australian Institute of Company Directors. After working in livestock and cropping farm management post Ag College, Tas spent 10 years in grain marketing in the eastern states on the mainland. He is an active member of the King Island Beef Producers Group and the Tasmanian Red Meat Industry Steering Committee.Tas worked previously with AgCAP running a self-replacing beef herd on King Island where he managed the business into the top 20% for productivity and profitability in southern Australia. Prior to this he was with PrimeAg running a backgrounding and feedlot operation in northern NSW.
Tas is married to Nicky and they have 2 adult children, Jess and Tom.
John has had a 34 year career in agriculture. Commencing at independent rural service provider TP Jones & Co in 1986 he took a shareholding in 1996 and assumed the role of Managing Director in 2008.
Past board positions as non-executive director of Ruralco Holdings (ASX: RHL) 2013-2016, non-executive director of XLD Grain Pty Ltd and a board member of Rural Alive & Well (RAW).
Upon the sale of TP Jones to Ruralco Holdings in 2017, became General Manager of Roberts Ltd Tasmanian operations and appointed to the executive of Ruralco that same year.
In 2019 completed a Leadership for Senior Executives course at Harvard University.
Now General Manager Tasmania for Nutrien Ag Solutions who acquired Ruralco Holdings on 30 September 2019.
Through irrigation developments and pasture renovation, John and his family have transformed their farming practices in the last ten years, from being merino producers, to prime lamb, potato and poppy growers. They currently have a 12,000 head composite ewe flock and finish 10,000 lambs across two properties in Bridport and Bothwell Tasmania. The lambs are predominantly sold to the domestic market. Cattle is traded or agisted on a seasonal basis.
John is actively involved in the two irrigation schemes in the Bothwell District, and is on the committee to try and establish a new irrigation scheme for the southern midlands, which could be underpinned by the red meat sector, servicing potentially 20,000 ha.
John recently completed the I lead course (a Tas leaders program) sponsored by the TFGA.
John’s wife Annie is a nurse manager at Calvary in Hobart and has 4 young children.
After completing a double degree in secondary education and science at the University of Sydney, Clare taught in New South Wales for three years before returning to Tasmania where she worked as a part time teacher and farmer. Now she is the livestock manager on her family run farm, Logan, with her brother Angus and parents producing prime lambs from their 9,600 ewes as a self-replacing composite flock. They produce a grass-fed lamb with clover and brassicas grown under pivot irrigation. On returning to the farm, she felt under-skilled to manage the livestock, grass, water, climate and soils, therefore, signed up to a number of courses to gain that knowledge. The next step in her career is to manage the money and strategic approach of the business to ensure that it is sustainable into the future by completing an online business course. She received a Nuffield Farm Scholarship in 2019 where she travelled to 16 countries looking into methods to attract youth into a career in agriculture and now shares her insights with industry.